Strategy and Creativity
Setting a direction
In the strategy phase, marketing details are reviewed and researched which leads to a strategy document detailing targeting and media needs. In the creative phase, a series of ideas in sketch form are reviewed to get a sense of direction and a final concept is approved for design and production.
Design and Production
Preparing the artwork
Starting with media specs, the design phase goes through layout and artwork stages where decisions are made prior to final art preparation. A final proof is approved and signed by the client. In the production phase the artwork is formatted and delivered to the client or their printer or media outlet of choice.
Materials for print, web, video, audio, and more are produced with the Adobe Creative Cloud and Microsoft software suites, and delivered to media outlets, online streaming services, printshops, web servers, and clients. Print ads, web ads, brochures, logos, online assets, and more can be quickly produced. Estimates are provided in response to requests.